What impact does solar have on your ability to attract new customers?

It’s an increasingly competitive world as a business owner with more and more choice for consumers. But businesses that demonstrate strong green credentials are significantly more likely to attract customers compared to those that show no interest in sustainability. Here are some key statistics that highlight this trend:

• B2C Impact:

  • 66% of consumers are willing to pay more for sustainable goods, and this figure rises to 75% among Millennials. (Nielsen, 2023)

  • 78% of consumers say a sustainable lifestyle is important to them, and they expect businesses to help facilitate it. (IBM, 2022)

• B2B Impact:

  • 83% of businesses prefer to work with suppliers who demonstrate environmental responsibility. (Capgemini, 2023)

  • Over 50% of investors now consider ESG (Environmental, Social, and Governance) factors when making investment decisions. (Harvard Business Review, 2023)

• Brand Loyalty & Reputation:

  • Companies with strong sustainability credentials see up to a 20% increase in customer loyalty and retention. (Deloitte, 2023)

If your business actively embraces sustainability—such as adopting solar energy—you position yourself ahead of competitors who ignore it. Or fall behind those who do. This not only attracts environmentally conscious customers but also future-proofs your business against rising energy costs and evolving regulations.

Would you like help quantifying the potential financial benefits of adopting solar for your business? Feel free to reach out to us at customer@sunisticsgroup.com and we’ll help get the ball rolling.